ADXBA AV apprenticeship George Priestly

ADXBA celebrates apprenticeship success

We’re proud to share the news that ADXBA apprentice, George Priestly, has graduated and is now a fully-fledged Software Development SME (subject matter expert) at ADXBA.

ADXBA supports BT street hubs

BT continues software and support partnership with ADXBA for next generation Street Hub units.

After a successful first phase partnership, ADXBA has been successful in winning a public tender to provide the technology, systems and support for the next generation of BT’s Street Hub units. The contract spans five years and includes the rollout of approximately 200-400 Street Hub units per year

We’re hiring!

Due to expansion, we are looking for a new service and maintenance engineer to join our projects team.
This is a key position at ADXBA and carries the responsibility to maintain our reputation with new and existing clients. We are looking for candidates that have extensive experience in maintaining and servicing both indoor and outdoor digital signage.

digital out of home vs aviation AV

Digital out of home diversification helps ADXBA chart a course through Covid-19

ADXBA, the digital signage specialist – best-known for its large-scale projects in the airport sector – has been able to transfer its skills and technologies to DOOH and other sectors during the pandemic.

Panstadia & Arena management magazine Q&A with Nick Shaw

Q&A with Panstadia & Arena Management Magazine

ADXBA’s sales and marketing director, Nick Shaw was recently interviewed by Panstadia & Arena Management magazine about ADXBA’s expansion into the sports and arena market and the role of digital displays in driving both revenue and fan engagement.   Here’s the Q&A as it appeared in the 2021 publication.

Cutting stadium screen costs without compromise

by Nick Shaw,
Sales and marketing director, ADXBA

Stadium screens are an integral part of the live sport experience. From scoreboards, giant screens and pitch side advertising boards to digital wayfinding screens and menu board systems, digital displays are an essential part of stadium safety, provide opportunities for fan engagement and are a vital source of sports advertising income. But they also represent a significant investment – one that many venues will struggle to find funding for after one of the worst years on record.

Sports venues can reduce spend and cut running costs without compromising your digital display solution by making wise decisions about what technology to include in your display network, and to ensure they’re used efficiently. Here are some pointers to consider.

ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery

ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery.

MANCHESTER – January 26, 2021 – The preferred digital display solution provider to some of the biggest DOOH advertisers and transport hubs in the world, ADXBA, is expanding into the exhibition, entertainment and stadium video screen market. The move follows the recent hire of Nick Shaw as sales and marketing director and is part of the company’s ambitious growth strategy.

Recognising the difficult situation that most sports and entertainment venues find themselves in at the moment, the ADXBA team of technology and commercial experts has developed a series of content outlining how sports venues can turn digital displays into profit centres in 2021. The content is targeted at stadium managers, commercial directors and executive teams at sports venues of any size and aims to change the perception that digital displays are costs centres by demonstrating how the technology can be used to both cut costs and make money. Some of the topics covered include:

Key technology considerations for creating a connected display network.
Why sustainable stadiums make financial sense.
The hidden costs of short-term savings.
Digital displays’ role in creating a Covid-secure venue.
How to increase sports advertising and sponsorship revenue.
Leveraging the potential of digital signage AI.

“We believe that digital displays can play an integral role in helping sports venues survive the next twelve months and return to profitability,” says ADXBA’s sales and marketing director, Nick Shaw. “This content capitalises on our team’s wealth of experience from working with leading DOOH advertisers and transport hubs all over the world and applies it to the stadium market to help them do just that.”

For more information visit or download the e-book here.


ADXBA provides complete digital signage solutions to DOOH advertisers, transport hubs, hospitality, stadia and arenas. The company’s turnkey service covers the entire AV integration process while their in-house technical development capability and commercial focus allows them to create bespoke solutions that deliver financial returns. With offices in Manchester, Crawley and Dublin and an international partner network, ADXBA is recognised as a large format display specialist and is the preferred digital solution provider to some of the world’s largest airports.

Find out more at


We are delighted to announce the appointment of Nick Shaw as Sales & Marketing Director, to take the company forward in its latest growth drive.

Nick brings with him over 18  years of sales and marketing experience with an in depth knowledge of the digital signage and audio visual industry. 

A results-driven, technical sales director, Nick joins ADXBA having worked for many industry-leading organisations including Samsung, Prysm and NEC Display Solutions. More recently he headed up Anna Valley’s Audio Visual division as Director of AV Integration, growing the division from zero to £5m revenue over four years.

Prior to joining ADXBA Nicks last appointment was Global Account Director for Inner Workings, where he delivered digital signage solutions to Jaguar Land Rover worldwide.

Having operated across Europe, the Middle East and Africa, Nick has established a successful sales track record internationally and will build on this with his role at ADXBA, a large element of which is focused on the international development of the business.

As a member of the board with responsibility for ADXBA’s sales and marketing strategy, Nick will play a key role in driving the company’s growth ambitions as well as building on the firm’s outstanding reputation for service and delivery to its clients. Key markets for the business moving forward will be to further develop its core sectors of transit and DOOH, whilst also expanding on its expertise and developing its client base in the stadia, arena, QSR, retail and corporate sectors.

To support its growth, ADXBA has long term plans to continue enhancing its service offering to customers through a long-term recruitment and investment program aimed at developing the career paths of its workforce, bucking the trend of many businesses in the current uncertain global climate.

Jim Kerr, co-founder and Managing Director of ADXBA, commented: “Nick’s track record, experience and network of contacts in our industry are second to none – we are thrilled to have him on board. Attracting someone of Nick’s calibre into the business at this key time is a great endorsement of our reputation and ambition. We have a tremendous opportunity with Nick’s assistance and drive to build on our credentials having worked with many blue chip clients throughout the globe.”

Nick Shaw added: “ADXBA has a deserved reputation as a leading specialist in the digital signage marketplace. With a full service approach – from consultancy, to design and build, procurement, delivery and installation, through to maintenance and after sales support – ADXBA truly offers a complete and proactive service. I can be confident in our ability to service and satisfy clients of all sizes and types wherever they are based across the globe. I am thrilled to be part of this team that can take the company and our clients to the next level.”

Guiding Passenger Flows with Subliminal Wayfinding

Working closely with a leading UK airport and Bright Green Technology, we’ve been gaining a deeper understanding of Subliminal Wayfinding. With ever-changing facilities and the need to cope with a whole multitude of operational issues at airports, we at ADXBA have come up with the concept of Subliminal Wayfinding.

Dynamic wayfinding 

No longer do people need to be sign-blinded by the plethora of fixed signs and instructions at an airport – when instead, passengers can be influenced by the flow of lights. 

Fixed subliminal wayfinding is not new, with herringbone designs on the floor subconsciously moving people in a desired direction. However, fixed wayfinding cannot be dynamic, dealing with the ever-changing situations and operations within the airport environment.

Increased operational efficiency 

The ADXBA solution allows the integration of LED lights to be incorporated into sensors, an AODB (Airport Operational Database) or simply controlled by a tablet device to gently move the direction of light – which ultimately guides passengers through the space with complete efficiency.

Imagine floating on a river gently being pulled along, but with the river direction being controlled. With the manipulation of light, human nature is to follow – a little bit like a moth to a flame.

If you wish to know more about Subliminal Wayfinding, please contact us at, where one of our team will be happy to get back to you.

Gatwick Airport Greets Passengers with Latest Digital Install from ADXBA

We’re extremely excited to showcase the UK’s very first outdoor Samsung LED installation! The digital signage project, managed completely by the ADXBA team uses Samsung’s very visible 6mm LED screens to greet each of the 9 million passengers that pass-through Gatwick Airport annually.

As passengers exit the shuttle and make their way towards the North Terminal, the unmissable displays help to deliver branded welcome messages as well as directional information to improve the services and passenger experience at Gatwick.

The North Terminal now houses all of the airport’s easyJet flights and so the displays are being used to deliver the airliner’s high-impact branding, whilst also guiding the flow of traffic into the correct zones of the airport terminal.