ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery

ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery.

MANCHESTER – January 26, 2021 – The preferred digital display solution provider to some of the biggest DOOH advertisers and transport hubs in the world, ADXBA, is expanding into the exhibition, entertainment and stadium video screen market. The move follows the recent hire of Nick Shaw as sales and marketing director and is part of the company’s ambitious growth strategy.

Recognising the difficult situation that most sports and entertainment venues find themselves in at the moment, the ADXBA team of technology and commercial experts has developed a series of content outlining how sports venues can turn digital displays into profit centres in 2021. The content is targeted at stadium managers, commercial directors and executive teams at sports venues of any size and aims to change the perception that digital displays are costs centres by demonstrating how the technology can be used to both cut costs and make money. Some of the topics covered include:

Key technology considerations for creating a connected display network.
Why sustainable stadiums make financial sense.
The hidden costs of short-term savings.
Digital displays’ role in creating a Covid-secure venue.
How to increase sports advertising and sponsorship revenue.
Leveraging the potential of digital signage AI.

“We believe that digital displays can play an integral role in helping sports venues survive the next twelve months and return to profitability,” says ADXBA’s sales and marketing director, Nick Shaw. “This content capitalises on our team’s wealth of experience from working with leading DOOH advertisers and transport hubs all over the world and applies it to the stadium market to help them do just that.”

For more information visit or download the e-book here.


ADXBA provides complete digital signage solutions to DOOH advertisers, transport hubs, hospitality, stadia and arenas. The company’s turnkey service covers the entire AV integration process while their in-house technical development capability and commercial focus allows them to create bespoke solutions that deliver financial returns. With offices in Manchester, Crawley and Dublin and an international partner network, ADXBA is recognised as a large format display specialist and is the preferred digital solution provider to some of the world’s largest airports.

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We are delighted to announce the appointment of Nick Shaw as Sales & Marketing Director, to take the company forward in its latest growth drive.

Nick brings with him over 18  years of sales and marketing experience with an in depth knowledge of the digital signage and audio visual industry. 

A results-driven, technical sales director, Nick joins ADXBA having worked for many industry-leading organisations including Samsung, Prysm and NEC Display Solutions. More recently he headed up Anna Valley’s Audio Visual division as Director of AV Integration, growing the division from zero to £5m revenue over four years.

Prior to joining ADXBA Nicks last appointment was Global Account Director for Inner Workings, where he delivered digital signage solutions to Jaguar Land Rover worldwide.

Having operated across Europe, the Middle East and Africa, Nick has established a successful sales track record internationally and will build on this with his role at ADXBA, a large element of which is focused on the international development of the business.

As a member of the board with responsibility for ADXBA’s sales and marketing strategy, Nick will play a key role in driving the company’s growth ambitions as well as building on the firm’s outstanding reputation for service and delivery to its clients. Key markets for the business moving forward will be to further develop its core sectors of transit and DOOH, whilst also expanding on its expertise and developing its client base in the stadia, arena, QSR, retail and corporate sectors.

To support its growth, ADXBA has long term plans to continue enhancing its service offering to customers through a long-term recruitment and investment program aimed at developing the career paths of its workforce, bucking the trend of many businesses in the current uncertain global climate.

Jim Kerr, co-founder and Managing Director of ADXBA, commented: “Nick’s track record, experience and network of contacts in our industry are second to none – we are thrilled to have him on board. Attracting someone of Nick’s calibre into the business at this key time is a great endorsement of our reputation and ambition. We have a tremendous opportunity with Nick’s assistance and drive to build on our credentials having worked with many blue chip clients throughout the globe.”

Nick Shaw added: “ADXBA has a deserved reputation as a leading specialist in the digital signage marketplace. With a full service approach – from consultancy, to design and build, procurement, delivery and installation, through to maintenance and after sales support – ADXBA truly offers a complete and proactive service. I can be confident in our ability to service and satisfy clients of all sizes and types wherever they are based across the globe. I am thrilled to be part of this team that can take the company and our clients to the next level.”

Guiding Passenger Flows with Subliminal Wayfinding

Working closely with a leading UK airport and Bright Green Technology, we’ve been gaining a deeper understanding of Subliminal Wayfinding. With ever-changing facilities and the need to cope with a whole multitude of operational issues at airports, we at ADXBA have come up with the concept of Subliminal Wayfinding.

Dynamic wayfinding 

No longer do people need to be sign-blinded by the plethora of fixed signs and instructions at an airport – when instead, passengers can be influenced by the flow of lights. 

Fixed subliminal wayfinding is not new, with herringbone designs on the floor subconsciously moving people in a desired direction. However, fixed wayfinding cannot be dynamic, dealing with the ever-changing situations and operations within the airport environment.

Increased operational efficiency 

The ADXBA solution allows the integration of LED lights to be incorporated into sensors, an AODB (Airport Operational Database) or simply controlled by a tablet device to gently move the direction of light – which ultimately guides passengers through the space with complete efficiency.

Imagine floating on a river gently being pulled along, but with the river direction being controlled. With the manipulation of light, human nature is to follow – a little bit like a moth to a flame.

If you wish to know more about Subliminal Wayfinding, please contact us at, where one of our team will be happy to get back to you.

Gatwick Airport Greets Passengers with Latest Digital Install from ADXBA

We’re extremely excited to showcase the UK’s very first outdoor Samsung LED installation! The digital signage project, managed completely by the ADXBA team uses Samsung’s very visible 6mm LED screens to greet each of the 9 million passengers that pass-through Gatwick Airport annually.

As passengers exit the shuttle and make their way towards the North Terminal, the unmissable displays help to deliver branded welcome messages as well as directional information to improve the services and passenger experience at Gatwick.

The North Terminal now houses all of the airport’s easyJet flights and so the displays are being used to deliver the airliner’s high-impact branding, whilst also guiding the flow of traffic into the correct zones of the airport terminal.

ADXBA presents technology of the future at NEC Showcase 2017

Last week, NEC hosted their annual Showcase event at the Victoria House in London and ADXBA were delighted to be amongst 34 other solution providers, each presenting technologies of the future!

The showcase, which is a collaboration between NEC and their solutions partners, is a must-attend event for anyone looking to gain an insight into the latest display technologies available. With all solutions being presented as they would in real-life environments, the showcase is also the perfect place to gain some inspiration for any upcoming AV installations.

As the chosen digital signage provider for many of the UK’s leading airports, we could be found in the Transport Zone presenting our latest display solutions for enriching the passenger experience. These included our live flight information displays, directional signage, as well as our impressive Twitter enabled content, helping to keep display content fresh, engaging and interactive.

Just in case you missed our first-hand solution demonstrations, here’s a preview of our showcase!

NEC Showcase 2017 ADXBA

nec showcase 2017

nec showcase 2017

ADXBA Delivers Real-Time Content to Dublin Airport Carpark & Bus Shelters

Earlier this year, we launched a fantastic project at Dublin Airport to assist with delivering helpful information to passengers at both bus shelters and the airport’s passenger carpark. In total, we positioned 22 high-bright screens at each of the airport’s bus shelters and installed a further 5 LED displays in various locations within its passenger car park.

With the overall objective being to simplify the passenger experience before even entering the terminal, the solution was designed by ADXBA to deliver useful information to passengers at all necessary transport points.

We were therefore able to create bespoke control software that would enable the screens to show a range of useful information, including zones with available parking spaces, the time of the next bus arrival, live departure information, current security queue times and finally advertising content. We were also able to develop the software even further to allow the content to be controlled by airport staff via a simple mobile app – for added convenience!

ADXBA Brings More Digital Signage to Intu Trafford Centre

Have you paid a visit to the intu Trafford Centre recently? No doubt you would have seen one of our recent digital signage projects in its full glory! That’s because towards the end of last year, ADXBA officially rolled-out a live network of 13 large-format displays throughout the renowned complex, providing a powerful advertising medium for the centre, its many retailers and local community.

As one of the UK’s most iconic shopping and leisure destinations, the intu Trafford Centre is becoming widely known for its clear success in ramping up the consumer experience – which is precisely why they, alongside our client Perfect Fit Media, were looking to integrate clever, unmissable technology that would help to connect with consumers whilst also helping to drive additional revenues.

ADXBA Digital signage intu Trafford Centre

As experts in retail & OOH digital signage, we knew the project was not only going to contribute towards their existing efforts in remaining the ultimate shopping destination, it was also going to provide a more effective and prominent means of advertising for each of the brands operating from the centre and also locally.

Generating an astounding annual footfall of approximately 31 million, a solution capable of attracting the attention of every consumer as they approach and enter the centre was our ultimate goal – and given the scale of the environment, large format displays were the perfect choice.

ADXBA therefore worked alongside Perfect Fit Media to deploy a total of 13 elegant, high-impact LED screens, both indoor and outdoor. The high-quality LEDs supplied by technology partner Daktronics included five bulkhead screens measuring 6m x 1.6m, five large portrait screens measuring 4m x 2m and finally three large format outdoor screens, two measuring 7.3m x 5m and the other 6m x 3m.

While displays of this type predominantly have a pixel pitch of 10mm, this installation breaks the boundaries in being the very first 8mm pixel pitch to exist in the England and one of very few to exist throughout the UK.



ADXBA Celebrates Ninth Birthday

We’re excited to announce that ADXBA has officially been delivering innovative digital signage solutions to the airport and out-of-home industries for 9 years this week! In celebration of our ninth birthday, here are just some of our many achievements so far. Happy birthday, ADXBA!

ADXBA Brings Dynamic Advertising Solution to intu Trafford Centre

As specialists in the digital-out-of-home arena, we recently had the pleasure of working alongside Perfect Fit Media to deliver a new and exciting advertising solution at the renowned intu Trafford Centre.

Intu Trafford Centre - Portrait Digital - FJ0605A-G05775

The project includes two large HD LED screens, both of which needed procuring, designing, installing and commissioning within a strict six-week period. Both screens were intentionally positioned beside the main entrance to Selfridges, providing the perfect advertising opportunity for brands and retailers operating within the shopping centre.
Intu Trafford Centre - Portrait Digital - FJ0605A-G05782

The 2.9mm pitch lightweight displays are the first of their kind to be installed within any UK shopping centre. Supplied by LED provider INFiLED, both screens measure an unmissable 4.2m x 2.8m.