Entries by ADXBA Limited

Cutting stadium screen costs without compromise

by Nick Shaw,
Sales and marketing director, ADXBA

Stadium screens are an integral part of the live sport experience. From scoreboards, giant screens and pitch side advertising boards to digital wayfinding screens and menu board systems, digital displays are an essential part of stadium safety, provide opportunities for fan engagement and are a vital source of sports advertising income. But they also represent a significant investment – one that many venues will struggle to find funding for after one of the worst years on record.

Sports venues can reduce spend and cut running costs without compromising your digital display solution by making wise decisions about what technology to include in your display network, and to ensure they’re used efficiently. Here are some pointers to consider.

ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery

ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery.

MANCHESTER – January 26, 2021 – The preferred digital display solution provider to some of the biggest DOOH advertisers and transport hubs in the world, ADXBA, is expanding into the exhibition, entertainment and stadium video screen market. The move follows the recent hire of Nick Shaw as sales and marketing director and is part of the company’s ambitious growth strategy.

Recognising the difficult situation that most sports and entertainment venues find themselves in at the moment, the ADXBA team of technology and commercial experts has developed a series of content outlining how sports venues can turn digital displays into profit centres in 2021. The content is targeted at stadium managers, commercial directors and executive teams at sports venues of any size and aims to change the perception that digital displays are costs centres by demonstrating how the technology can be used to both cut costs and make money. Some of the topics covered include:

Key technology considerations for creating a connected display network.
Why sustainable stadiums make financial sense.
The hidden costs of short-term savings.
Digital displays’ role in creating a Covid-secure venue.
How to increase sports advertising and sponsorship revenue.
Leveraging the potential of digital signage AI.

“We believe that digital displays can play an integral role in helping sports venues survive the next twelve months and return to profitability,” says ADXBA’s sales and marketing director, Nick Shaw. “This content capitalises on our team’s wealth of experience from working with leading DOOH advertisers and transport hubs all over the world and applies it to the stadium market to help them do just that.”

For more information visit www.adxba.co.uk/sectors/stadiumledscreens or download the e-book here.


ADXBA provides complete digital signage solutions to DOOH advertisers, transport hubs, hospitality, stadia and arenas. The company’s turnkey service covers the entire AV integration process while their in-house technical development capability and commercial focus allows them to create bespoke solutions that deliver financial returns. With offices in Manchester, Crawley and Dublin and an international partner network, ADXBA is recognised as a large format display specialist and is the preferred digital solution provider to some of the world’s largest airports.

Find out more at www.adxba.co.uk


We are delighted to announce the appointment of Nick Shaw as Sales & Marketing Director, to take the company forward in its latest growth drive. Nick brings with him over 18  years of sales and marketing experience with an in depth knowledge of the digital signage and audio visual industry.  A results-driven, technical sales director, Nick joins ADXBA having worked for many […]

Guiding Passenger Flows with Subliminal Wayfinding

Working closely with a leading UK airport and Bright Green Technology, we’ve been gaining a deeper understanding of Subliminal Wayfinding. With ever-changing facilities and the need to cope with a whole multitude of operational issues at airports, we at ADXBA have come up with the concept of Subliminal Wayfinding. Dynamic wayfinding  No longer do people […]

Gatwick Airport Greets Passengers with Latest Digital Install from ADXBA

We’re extremely excited to showcase the UK’s very first outdoor Samsung LED installation! The digital signage project, managed completely by the ADXBA team uses Samsung’s very visible 6mm LED screens to greet each of the 9 million passengers that pass-through Gatwick Airport annually. As passengers exit the shuttle and make their way towards the North […]

ADXBA presents technology of the future at NEC Showcase 2017

Last week, NEC hosted their annual Showcase event at the Victoria House in London and ADXBA were delighted to be amongst 34 other solution providers, each presenting technologies of the future! The showcase, which is a collaboration between NEC and their solutions partners, is a must-attend event for anyone looking to gain an insight into […]

ADXBA Delivers Real-Time Content to Dublin Airport Carpark & Bus Shelters

Earlier this year, we launched a fantastic project at Dublin Airport to assist with delivering helpful information to passengers at both bus shelters and the airport’s passenger carpark. In total, we positioned 22 high-bright screens at each of the airport’s bus shelters and installed a further 5 LED displays in various locations within its passenger car […]

ADXBA Brings More Digital Signage to Intu Trafford Centre

Have you paid a visit to the intu Trafford Centre recently? No doubt you would have seen one of our recent digital signage projects in its full glory! That’s because towards the end of last year, ADXBA officially rolled-out a live network of 13 large-format displays throughout the renowned complex, providing a powerful advertising medium for […]

ADXBA Celebrates Ninth Birthday

We’re excited to announce that ADXBA has officially been delivering innovative digital signage solutions to the airport and out-of-home industries for 9 years this week! In celebration of our ninth birthday, here are just some of our many achievements so far. Happy birthday, ADXBA!

ADXBA Brings Dynamic Advertising Solution to intu Trafford Centre

As specialists in the digital-out-of-home arena, we recently had the pleasure of working alongside Perfect Fit Media to deliver a new and exciting advertising solution at the renowned intu Trafford Centre. The project includes two large HD LED screens, both of which needed procuring, designing, installing and commissioning within a strict six-week period. Both screens were […]