ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery

ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery.

MANCHESTER – January 26, 2021 – The preferred digital display solution provider to some of the biggest DOOH advertisers and transport hubs in the world, ADXBA, is expanding into the exhibition, entertainment and stadium video screen market. The move follows the recent hire of Nick Shaw as sales and marketing director and is part of the company’s ambitious growth strategy.

Recognising the difficult situation that most sports and entertainment venues find themselves in at the moment, the ADXBA team of technology and commercial experts has developed a series of content outlining how sports venues can turn digital displays into profit centres in 2021. The content is targeted at stadium managers, commercial directors and executive teams at sports venues of any size and aims to change the perception that digital displays are costs centres by demonstrating how the technology can be used to both cut costs and make money. Some of the topics covered include:

Key technology considerations for creating a connected display network.
Why sustainable stadiums make financial sense.
The hidden costs of short-term savings.
Digital displays’ role in creating a Covid-secure venue.
How to increase sports advertising and sponsorship revenue.
Leveraging the potential of digital signage AI.

“We believe that digital displays can play an integral role in helping sports venues survive the next twelve months and return to profitability,” says ADXBA’s sales and marketing director, Nick Shaw. “This content capitalises on our team’s wealth of experience from working with leading DOOH advertisers and transport hubs all over the world and applies it to the stadium market to help them do just that.”

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ADXBA provides complete digital signage solutions to DOOH advertisers, transport hubs, hospitality, stadia and arenas. The company’s turnkey service covers the entire AV integration process while their in-house technical development capability and commercial focus allows them to create bespoke solutions that deliver financial returns. With offices in Manchester, Crawley and Dublin and an international partner network, ADXBA is recognised as a large format display specialist and is the preferred digital solution provider to some of the world’s largest airports.

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