Google Apps is a Culmination of Gmail, Google Calendar, Google Docs, Google Sites setup on a personal domain (adxba.co.uk for example), this provides an easy to use interface with powerful tools for both the end user (25 gigs of space for instance) and Administrator tools.

The Google Authorised Partner Program allows a reseller to prove that they can both successfully setup a Google Apps Domain as well as support its users.

adxba offers Google Apps as a Low Initial Cost, Intuitive Alternative to Alternatives such as Microsoft Exchange, and a higher end mail tool than traditional pop3 / imap4 accounts.