ADXBA Newsblog » General News

Armistice campaign across 4 UK Airports

adxba — Sat, 12 Nov 2011 13:31:12 +0000

It was a tough task with timescales, but even with 36 individual campaigns across 4 major UK airports, we created a successful Armistice message at 11am Friday! (The airports being Gatwick, Stansted, Manchester and East Midlands).

The brief was to have a 10 second message to run with current advertising copy fo 15 mins lead up to the 2 minutes of silence at 11am; A 2 minute message would play exclusively at llam, followed by a 30 second ‘Thank You’ message. Each airport had an individually branded campaign, and content was scheduled on a number of different platforms across EyeCorp’s digital inventory. These included 70″ floor standing Eyelite units, 57″ pole mounted units, their new digital baggage units, 8 and 18 screen landscape digitals and a 10m x 2m Landmark LED screen.

After technically supporting EyeCorp with a previous campaigns for ITV, Virgin and Gatwick Express, and a very successful vEYEp Event last week, the Armistice campaign continues to show the strength and ability both EyeCorp and Adxba have with dynamic, creative and versatile digital signage.

Credit must also go to Andreas from EyeCorp for the production of over 350mb of video clips for the campaigns! The campaigns are also due to repeat on sunday at 11am with new ‘Remembrance Sunday’ copy.

ADXBA welcomes Luke to the support team

adxba — Wed, 21 Sep 2011 13:29:48 +0000

Luke is the newest member of our support team and is looking forward to hearing from and meeting all our clients.

Luke is a car enthusiast and enjoys scuba-diving and snow boarding!

Welcome Luke!

ADXBA support DHL event at Old Trafford Football Stadium

adxba — Tue, 20 Sep 2011 14:50:44 +0000

Last weekend ADXBA collaborated with DD exhibitions to set up a fastest penalty shot competition at Old Trafford Football stadium. The event was part of the Manchester United Fan Zone held this weekend and required members of the public to shoot at the goal whilst having the balls speed measured by a speed gun.

ADXBA provided and installed the AV equipment for the stand including waterproof plasma screens – which proved to be invaluable during the heavy rains of Saturday! We also developed software to log and display a leader board for the fastest shots, and show the most recent adverts for DHL on the screens.

The weekend ran smoothly despite brief interruptions from flash floods! ADXBA are looking forward to the next event in two weekends time.

ADXBA welcomes Adam to the team!

adxba — Thu, 28 Jul 2011 14:35:37 +0000

Adam is our newest recruit joining our Engineers. He’s jumping in head first with the install of our Third Video wall in Gatwick and baggage belts in Stansted.

Adam is an ex lorry driver and in his spare time enjoys scuba diving and photography.

ADXBA welcomes Chris!

adxba — Wed, 20 Jul 2011 11:10:37 +0000

We would like to welcome Chris as the newest member of the development team! As well as programming he’ll be getting his hands dirty with installs at the airports and other projects.

Chris is often in the stands at Old Trafford but thinks he should really be on the pitch! He’s also a secret fan of Harry Potter, not so secret anymore!

Second of two 8 screen digital walls installed at Gatwick Airport

adxba — Tue, 19 Jul 2011 08:59:51 +0000

We have now completed the second of two video walls being installed in the South Terminal Departure lounge of Gatwick Airport.

A bit more of a challenge as this was above a 300,000.00 pound sports car on the best of the best stand!

The site is one of six for Eye’s digital Landmark Network including screens in Gatwick, Stansted and Manchester.

Ten more screens for Gatwick Airport

adxba — Thu, 10 Mar 2011 16:51:35 +0000

This week we installed 10 digital display screens in the soon to open southern entrance bridge at Gatwick Airport.

The installation is the first of three tunnels at Gatwick to be re-developed, and part of a larger roll out of digital infrastructure across airports in the UK.

We are also pleased to be working with Elvis Communication on the new dynamic content for Virgin, which is due to go live when the tunnel is opened. Currently at the final testing stage, the content will pull down live XML data feeds and display different messages relevant to the data. The 10 screens will also run fractionally out of sync so the messages ‘wash’ along the tunnel from screen to screen.

We will add images of the final content when the tunnel is open to the public, but for now here’s a picture of the screens so far…

10 Screen installation at Gatwick Airport

Go! Oldham Website Refresh

adxba — Wed, 02 Feb 2011 17:57:58 +0000

ADXBA has just completed a refresh to the popular Go!Oldham website which helps teenagers find things to do throughout the year all over Oldham.

Moving to a more seasonal template, the current look is based on a Winter theme, which will change throughout the year to keep it fresh.

Go!Oldham’s partner area allows all of Oldham Council’s event partners to securely add their events in a single accessible easy to use system which once approved are published on the website for youngsters to navigate by Date, Location, Age and Event Type.

Going forward, ADXBA is also working closely with Go!Oldham and the Oldham Council Marketing Team establishing the best way to communicate with the teenage sector.

For a look at the new Go! Oldham Site click here.

Some pictures…

Happy New Year from all at ADXBA

Jim — Sun, 02 Jan 2011 12:48:23 +0000

We’d just like to take this opportunity whilst everyone is relaxing and probably watching some Day-a-thon on TV (Bank Holiday weekends are all the same!) to wish all over our partners, clients and everyone else a Happy 2011.

We have a busy year planned with a large number of projects already confirmed and moving forward, ADXBA has been restructured and optimised better to support existing and new contracts, it really is going to be an interesting year!

Heres to 2011!

ADXBA completes takeover of London Airports Digital Advertising Network

adxba — Thu, 25 Nov 2010 18:02:33 +0000

The technical team at ADXBA have been pretty busy recently after being awarded the contract to manage and maintain the digital advertising networks at both Stansted and Gatwick Airports by EYE, an existing client of ADXBA.

ADXBA is now proactively monitoring and maintaining the current infrastructure after migrating all current inventory. The contract includes 24hr monitoring of all devices, scheduled maintenance visits, full asset tracking and content distribution for EYE as well as an ongoing improvement program starting early 2011.

ADXBA has worked with EYE to develop a solution that works around their team, their infrastructure and their requirements ensuring they are fully covered.

ADXBA now manages EYE’s digital advertising network across Manchester Airport, Stansted Airport, Gatwick Airport, East Midlands Airport, and several other regional airports across the UK.

For more information on advertising opportunities go to EYE’s website