It was a tough task with timescales, but even with 36 individual campaigns across 4 major UK airports, we created a successful Armistice message at 11am Friday! (The airports being Gatwick, Stansted, Manchester and East Midlands).
The brief was to have a 10 second message to run with current advertising copy fo 15 mins lead up to the 2 minutes of silence at 11am; A 2 minute message would play exclusively at llam, followed by a 30 second ‘Thank You’ message. Each airport had an individually branded campaign, and content was scheduled on a number of different platforms across EyeCorp’s digital inventory. These included 70″ floor standing Eyelite units, 57″ pole mounted units, their new digital baggage units, 8 and 18 screen landscape digitals and a 10m x 2m Landmark LED screen.
After technically supporting EyeCorp with a previous campaigns for ITV, Virgin and Gatwick Express, and a very successful vEYEp Event last week, the Armistice campaign continues to show the strength and ability both EyeCorp and Adxba have with dynamic, creative and versatile digital signage.
Credit must also go to Andreas from EyeCorp for the production of over 350mb of video clips for the campaigns! The campaigns are also due to repeat on sunday at 11am with new ‘Remembrance Sunday’ copy.
