It was a tough task with timescales, but even with 36 individual campaigns across 4 major UK airports, we created a successful Armistice message at 11am Friday! (The airports being Gatwick, Stansted, Manchester and East Midlands).
The brief was to have a 10 second message to run with current advertising copy fo 15 mins lead up to the 2 minutes of silence at 11am; A 2 minute message would play exclusively at llam, followed by a 30 second ‘Thank You’ message. Each airport had an individually branded campaign, and content was scheduled on a number of different platforms across EyeCorp’s digital inventory. These included 70″ floor standing Eyelite units, 57″ pole mounted units, their new digital baggage units, 8 and 18 screen landscape digitals and a 10m x 2m Landmark LED screen.
After technically supporting EyeCorp with a previous campaigns for ITV, Virgin and Gatwick Express, and a very successful vEYEp Event last week, the Armistice campaign continues to show the strength and ability both EyeCorp and Adxba have with dynamic, creative and versatile digital signage.
Credit must also go to Andreas from EyeCorp for the production of over 350mb of video clips for the campaigns! The campaigns are also due to repeat on sunday at 11am with new ‘Remembrance Sunday’ copy.
Luke is the newest member of our support team and is looking forward to hearing from and meeting all our clients.
Luke is a car enthusiast and enjoys scuba-diving and snow boarding!
Last weekend ADXBA collaborated with DD exhibitions to set up a fastest penalty shot competition at Old Trafford Football stadium. The event was part of the Manchester United Fan Zone held this weekend and required members of the public to shoot at the goal whilst having the balls speed measured by a speed gun.
ADXBA provided and installed the AV equipment for the stand including waterproof plasma screens – which proved to be invaluable during the heavy rains of Saturday! We also developed software to log and display a leader board for the fastest shots, and show the most recent adverts for DHL on the screens.
The weekend ran smoothly despite brief interruptions from flash floods! ADXBA are looking forward to the next event in two weekends time.
Adam is our newest recruit joining our Engineers. He’s jumping in head first with the install of our Third Video wall in Gatwick and baggage belts in Stansted.
Adam is an ex lorry driver and in his spare time enjoys scuba diving and photography.
We would like to welcome Chris as the newest member of the development team! As well as programming he’ll be getting his hands dirty with installs at the airports and other projects.
Chris is often in the stands at Old Trafford but thinks he should really be on the pitch! He’s also a secret fan of Harry Potter, not so secret anymore!