Over 70% of mobile phones and devices have Bluetooth, and this is growing day by day. This means the new medium of bluetooth advertising is getting bigger and bigger. Bluetooth advertising allows for inexpensive targetted marketing, using one of adxba's xBlue boxes you can turn any location into a opportunity for marketing.

xBlue boxes can be updated over the network/by serial connection or by using the on board card reader, this means that getting a simple campaign up and running is easy, and can take minutes. Also provided is an advanced scheduling system built into the device, that allows you to completely edit every aspect of the campaign, down to what content to market on what hour of what day, and even what to do when the same device is seen more than once after certain periods of time. This can all be done while the device is installed onsite, or can be done before the device is installed on site. Keeping your options open.

With technology ever explanding and growing, and mobile devices being used for more than just phone calls and tex messages, over 85% of mobile phones owned by people under the age of 30 already have bluetooth, which gives this key demographic (who are generally more interested in technology than older generations) to full take advantage of the advanced marketing tools that can be sent out (such as java applications or games).

Unlike more traditional marketing methods (such as Multimedia Messages \ Fliers \ Meet n Greets) Once a Bluetooth Marketing box has been setup, the cost of marketing is absolutely free, no massive print costs, no management of staff. It can also be easily moved and used in multiple areas due to its small size and portability (The same size as a standard home internet router).

adxba can provide the xBlue box with custom marketing campaigns (including pictures / applications / games) or if you choose to setup yourself then it can easily be done on or off site using several methods.

With the ease of portability and the only requirement of a power socket, the xBlue Bluetooth Marketing device can be used in several locations, such as Statiums, Shopping Malls, Exhibition Stands, Pubs/Bars, Corporate Events, even moving vehicles. The range of the devices (depending on antenna required) can be between 150 metres and 1000 metres. Please contact adxba with you requirements.

If you would like to find out more about our xBlue Bluetooth Marketing devices, or would just like to talk to our staff regarding anything on this page, then please contact us.

File Types

Several different types of phones can be sent from the xBlue Bluetooth marketing device, such as:

images(animated/static), text , videos , sounds (standard/ringtones) games (java based), barcodes (for use with special offers), applications (for special uses such as local timetables or other more advanced systems).

*please note that some bluetooth devices do not accept all types of files.

If you are interested in marketing using custom games or application, adxba can also provide a design and implementation service through our software department